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Contagious Magazine has just launched its annual Most Contagious 2011, “reviewing the most innovative exercises in branding, technology, and popular culture,” taking a marketer’s perspective on what has succeeded this year.

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The slides are below (you really need to view in full screen as it’s very detailed), or you can also see the Most Contagious website or the pdf version.

Hannah and Josh created a gorgeous personal publication when they were looking to match in their adoption search. The photos, introductions, and stories conveyed all the warmth and love of their family and community, and the magazine format made it possible to give it away without breaking the bank. Feature writer for “The Good Stuff is ‘Contagious’” magazine. Throughout the years, Jamie has volunteered numerous hours at Western Allegheny Community Library, assisting with different programs during summer as well as after school. Jamie always strives for excellence in everything that she does, whether. Oct 23, 2017 Contagious Book Summary & Review in PDF Contagious analyzes that traits and characteristics that viral products, ads and ideas all have in common. It’s 6 characteristics they all share, and if you want to go viral, you better incorporate them in your marketing.

Most Contagious 2011

As a brief highlight of the report, here are four of Contagious’ favorite promotional YouTube videos of the year. Great viewing! I particularly like Nissan’s Damned Ponies…

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In an industry struggling to separate the signal from the noise, Contagious Magazine provides a curated, measured review of the most important developments driving marketing, technology and business creativity each quarter. To purchase an annual subscription (4 issues) of Contagious Magazine, click here.','featuredIssue':{'headline':'Issue #65','sell':'

In this quarter’s magazine, we have deep-dive brand spotlights on athleisure pioneer, Lululemon, and French premium TV channel - the brand behind two of the most awarded ads ever made.

We're also taking a long hard look at brand activism, through an interview with Patagonia's European MD, Alex Weller, and performing our own macro-analysis of the academic research into the ROI of activism, with some surprising conclusions.

And alongside our pick of the world's best examples of creativity and strategy in marketing, we take a look at the latest social ecommerce developments, profile the most disruptive new startups, and find out what the founder of an AI-powered creative agency has learned from combining human insight with machine learning.

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In this quarter’s magazine we have a brand spotlight feature detailing how Ben & Jerry’s went from a gas station ice cream parlour into one of the most culturally relevant brands in Unilever’s portfolio, and another one charting the evolution of Dove’s Campaign for Real Beauty.

Guest writer Tom Morton, R/GA’s chief strategy officer, outlines the principles strategists need to guide brands through revolutionary times, and we identify the three key roles that brands can play as the world tentatively emerges out of lockdown.

We also speak to Adam&eveDDB’s head of effectiveness, Les Binet, about his search for a replacement metric for share of voice, and we interview LVMH’s head of digital Ian Rogers about why the internet will only increase the demand for luxury.

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This quarter’s issue shows how smart brands have adapted to the global coronavirus crisis by creating experiences and platforms that genuinely add value to people’s lives.  

In a special report, our advisory team highlights the common characteristics of successful brand responses to the Covid-19 pandemic and offers marketers a framework they can use. 

Guest contributor Lucy Jameson, co-founder of Uncommon, explains the key strategy questions her agency is asking clients as they navigate the pandemic, plus we look at the impact Covid-19 has had on live sport and the creative ways brands and marketers have reacted.

Also in the issue, our brand spotlights dig into how Microsoft gained relevance and a new lease on life by re-establishing its purpose in the world and why Gillette changed its focus from male aspiration to male responsibility.

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Our cover story this issue unwraps how Cadbury, Britain's favourite chocolate producer, had its brand reputation eviscerated following a hostile takeover. We look at how the brand, with its agency VCCP London, was able to reboot its iconic status at a global level.

In our other brand spotlight on the NBA, we track how the league rekindled the love of its fans leading to record highs in game attendance and soaring merchandise sales.

Elsewhere, in the magazine, we explore why it's time for an industry-wide digital reboot, celebrate the startups and big brands adopting sustainable practices, and speak to corporate leaders and world-renowned academics about why business is fundamentally broken.

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In our cover story this issue we investigate how fast food chain Wendy’s sassy use of social media helped it achieve triple-digit income growth.

Meanwhile, in our other brand spotlight on The New York Times, we look at how the change-resistant publication was forced to abandon the way it had operated for more than 100 years in order to embrace innovation and become a digital-first media company with 4.7 million global subscribers.

Elsewhere in the magazine we explore why the booming world of esports is an ideal arena for brands to connect with a hard-to-reach audience. We also speak to the CEO of Lynk & Co, the world’s fastest growing car manufacturer, about how the company is disrupting the automotive sector.

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This issue’s cover story tracks how Colombian beer brand Poker carved out an impressive 43% market share and become the nation’s biggest brewer. But it was becoming complacent at the top. To defend its place in the market, Poker had to address its growing irrelevance among younger consumers and forge a deeper emotional connection with them.

Our second brand spotlight delves into one of the world’s biggest co-operatives. When a scandal in its banking division risked bringing down the entire company, Co-op was forced to go back to its purposeful roots, leading to a dramatic brand turnaround.

We also interview Harvard Business School professor Shoshana Zuboff about the dangers of ‘surveillance capitalism’. And we speak to behavioural scientist Dan Ariely about how to influence people. 

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Our cover story in this issue reports on how MedMen, a frontrunner of the legal cannabis industry, is taking on stringent marketing rules and stoner stereotypes in a bid to become the industry’s first household brand.

In our other brand spotlight on KFC China, we look at how the country’s youth had little affection for the brand’s finger lickin’ goodness, so the fast food chain had to embrace the latest disruptive technology and hyper localise its menus to rediscover its pluck.

We also interview Cass Sunstein, the co-author of Nudge and expert in behavioural economics, about the earth-shattering advances in understanding change and the science of nudging and speak to Rory Sutherland about brands, biases and the power of ideas that don’t make sense.

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In this issue we ask some of the brightest minds across the world, from distinguished professors to top dogs from Apple, Alibaba and Unilever, what the greatest challenge facing businesses will be over the next 12 months. Their answers all had one thing in common: uncertainty. We also speak to BBH and Audi about their 32-year relationship and learn how they’ve managed to keep their marketing messages fresh after all this time.

Our second brand spotlight is on Sanlam, a financial services group from South Africa that has used unexpected marketing tactics to connect with the country’s emerging black middle class. We also take a look at the companies transforming the relationship between content and commerce; discover how brands like Glossier and Nike are making use of superfans; and dissect whether Burger King’s Whopper Detour actually sold more burgers. 

','imageUrl':'https://darkroom.contagious.com/500/7a20e88c8f7badd3c03ad0ffd51a92a8:8839853b2a68840d4e3e1122a52a01e2/cover-for-main-site.jpg'},{'headline':'Issue #57','sell':'

In this issue, Bodyform became the first feminine hygiene brand to make it onto the Contagious cover. The brand defied convention and unabashedly addressed period taboos head on by putting real period blood in a TV spot, and we discuss the strategy behind it in our brand spotlight piece. Less controversially, we profile Ikea, a brand that is consistently celebrated for its quirky and innovative advertising; speak to best-selling author Seth Godin; and coach brands in the art of the apology.

We discuss Amazon’s new ad business, analyse the consumer trends behind the booming resale market and figure out how Nike’s Dream Crazy campaign impacted the brand’s bottom line. Plus, our Small But Perfectly Formed startup section features recruitment robots, subscription furniture and revamped laundry detergent.

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In this issue we outline why micro and virtual influencers offer big opportunities for marketers, enabling brands to connect with audiences on a deeper level than their high-profile counterparts. Our spotlight on Burger King examines how the fast-food chain has reignited its brand by making itself part of relevant conversations in a newsworthy way.

Our second spotlight explains how Tesco pulled off one of the greatest turnarounds in UK retail history by reorienting its business and brand around the customer.

We also explore how quantum computing could transform the marketing landscape, speak to How Not to Plan author Sarah Carter about how advertising has become divorced from reality and look at the potential impact of sustainable, lab-grown future foods on FMCG brands.

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In this issue, we analyse the implications of voice for brands by picking the brains of numerous industry and technology experts. Our spotlight on Chobani examines how the powerful Greek yogurt market leader rebranded and restructured to head off its imitators. Our second spotlight explores V Energy’s mission to re-engage health-conscious millennials who increasingly reject the energy drinks category.

Plus, we reflect on Bumble’s journey from a female-friendly dating App to a major social player, we ask how brands can navigate the nuances of the gender equality conversation and we discuss the iconic business bible Blue Ocean Strategy with its authors.

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In this issue, we present the findings of our third annual Genius Survey – where we ask leaders of the industry to name their single greatest challenge for the year ahead. Our spotlight on Scotts Miracle-Gro investigates how the brand is appealing to a younger audience in the wake of the decriminalisation of cannabis in parts of North America.

Our second spotlights looks at the business transformation that L’Oréal Group has undergone in order to stay relevant in an increasingly competitive and diverse beauty category. Plus, we speak to the world leaders in machine vision, we ask what the blockchain means for brands and we offer a guide on how to better evaluate contagious ideas.

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BrewDog has gone from pipe dream to billion-dollar brand in just 10 years. Our Brand Spotlight looks at how the brewer is maintaining its authentic and rebellious personality as it grows. Our other Brand Spotlight focuses on how REI bucked the trend of big-box retailers struggling in the age of ecommerce by doubling down on its mission to help Americans get the most from the outdoors.

This issue features Most Contagious, our review of the key issues affecting advertising and marketing this year, from politics to transparency, automation to modern masculinity and how to win in 2018. And we speak to Chris Tung, CMO at Alibaba, about how how the world’s most successful ecommerce platform is restructuring the retail industry.

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Airbnb’s global expansion will result in 200 million nights being spend in its properties by the end of this year. Our Brand Spotlight evaluates how it is setting out to reach a far wider audience by embracing experiences in its quest to become a community-powered super brand. Our other Brand Spotlight focuses on how Southwest Airlines drew on its unique culture to redefine itself against a new competitive set in the aviation industry.

We deconstruct the key themes of the world’s most important annual festival of creativity in Cannes Deconstructed, gaining an understand of what’s occupying the industry’s collective consciousness. And we look at what it means for brands to be culturally relevant with a Cultural Framework for evaluating the different dynamics of culture, and the most relevant roles to play.

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The latest issue features a deep dive into the marketing strategy of Tiger beer as the brand seeks to become the world’s first premium Asian beer. We’ve also written a comprehensive case study of how Adidas Football snuck one past Nike to become the hottest boot brand in the game. Persuasion poster boy, Robert Cialdini, tells us how brands can prime their audience to be more receptive to branded messages.

We research trust – potentially the most pressing matter facing brands right now – with J Walter Thompson, to figure out how brands can navigate this thorny issue. And McCann gives us the strategy behind the Fearless Girl, this year’s most-talked-about piece of commercial creativity.

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Changing ideas of masculinity, a growing cultural sensitivity to feminism and an increasingly crowded marketplace diminished Axe’s relevance. Our Brand Spotlight tells the story of how it reinvented itself to appeal to the modern man. Our Brand Spotlight on Kenco looks at how the instant coffee brand reignited its ethical credentials. Coffee vs Gangs goes beyond marketing, giving Kenco a purposeful story and dramatically improving revenues.

What are the biggest challenges facing businesses in 2017? In The Genius Survey, we pick the brains of business leaders, marketers, academics and tech startup founders from across the world to find out. And we speak to author and consultant Simon Sinek about the importance of trust and his mission for leadership to be more caring and empowering.

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Mattel has embraced female empowerment and diversity to prove that Barbie is more than just a pretty playing. Our Brand Spotlight looks at how the brand reasserted its relevance. This issue’s other Brand Spotlight focuses on how Snickers came up with a populist campaign that provided Mars with a new model for how to create a global brand. Most Contagious considers what the major movements of 2016 mean for the year ahead.

We focus on machine learning, realities, the shift in social and humanizing computing, as well as picking out some emerging trends. Our feature on Productive Thinking considers why some of the most celebrated work of the past year looks nothing like advertising and asks what this means for agencies.

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Samsung Electronics is transforming itself from an engineering company doggedly pushing the frontiers of innovation into a brand that fosters emotional connections. Our Brand Spotlight shares how it’s achieving this. Our other Brand Spotlight looks at how Pornhub is overcoming censorship, non-existent media budgets and avid fans who pretend to be ignorant of the brand’s very existence, to encourage subscriptions to its premium content. According to Pedro Domingos, machine learning represents the greatest business opportunity of our time.

In our Wildfire Interview the University of Washington professor and author to explains how to capitalise on it. Forget the over-hyped yacht parties and endless award ceremonies, Cannes Deconstructed analyses what the biggest themes at the Cannes Lions Festival actually mean for our industry in the year ahead.

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